[Another happy Light to Light Camps customer, enjoying the best local views.]
Strength in numbers.
In the animal world, that’s how a family of little baby Fairy Penguins fights off a Woolly Mammoth. Amazing.
But in the world of tourism, it means something else. It means that one good tourism business does not a tourism economy make.
I used to work in the rail-trail business, and once asked the manager of one of the best rural rail-trails in America what would help make his trail better. I was expecting him to say lights or better paving or some such.
What he said was “another trail nearby.” He was talking about connections. He knew that while some people would travel all the way to his trail just for one ride, more would come if there were two or three rides they could do, to make a trip of it. And maybe a couple of good restaurants, too.
Strength in numbers. This is the kind of thinking that has got us excited about the Far South Coast at the moment.
While of course we believe that a Light to Light Camps adventure is a really great thing to do all by itself, we know that if we are going to bring lots of visitors to enjoy this area we’ll need to show them what a many-splendoured place it is.
[The star attraction of Captain Sponge’s Magical Oyster Tours.]
That’s why we write stories about local food businesses we like. You’ll see more of that happening, as we build our network of favourite local food and drink producers, from Eden Smokehouse and Broadwater Oysters, all the way to Wildbrumby Schnapps in Jindabyne.
It’s why we encourage our customers to stay a few nights in the area before and after their hike, and have a list of the best local B&B’s and cottages for them.
And it’s also why we are building a list of what we think are the most unique and remarkable local tours and attractions – aside from Light to Light Camps 😉 – that we’ll be promoting to our friends, customers and anyone else within ear shot.
What do you think? What else should we add to the list?
When you have visitors come to town, what’s your #1, not-to-miss thing you tell them to do while they’re here?